Behind the shady world of marketing junk food to children

Seven-year-old Marley loves Happy Meals from McDonald's. She used to get Chicken McNuggets, but now she chooses a cheeseburger to go with her fries and Sprite. Her father, Patrick, is a chef, trained at the Culinary Institute of America, but Marley prefers McDonald's to his cooking. After a trip to McDonald's, Marley eagerly surfs onto McWorld.com, where she can enter a code from her meal to get a "behind-the-scenes look at iCarly," a kids' TV show (boys can use their code for a Star Wars promotion). Patrick pulled the plug on his television a few months ago, in part to shield his two young daughters from advertising, but the McDonald's marketing execs have reached Marley all the same. Because he's health- and environmentally-conscious, Patrick does not take her to McDonald's often, but after a long day of school and extra-curricular activities, sometimes a little nagging is all it takes for Marley to convince her dad that she's hungry now and only food served at a drive-thru will do. Marley and Patrick are normal, apart from his cooking skills and their home's lack of TV. Approximately one out of three fast food trips occur due to a child's nagging -- a fact that does not elude junk food marketers, who advertise to kids with the very goal of getting kids to nag their parents for the advertised product. It's not by accident that foods marketed to children come with toys or in boxes plastered with popular cartoon characters, located strategically at children's eye level. And today's generation is the target of more marketing and more types of marketing than their parents, who didn't grow up with the Internet, iPods or cell phones.