Obama Inc.

Exciting news, folks. Obama and team say they're recalibrating, recasting, retooling and rebranding his presidency! And they've come up with a dandy new slogan to sum it all up and get America moving again. Ready? "Win the future." Takes your breath away, doesn't it? If you're old enough to remember Gerald Ford's hapless presidency, Obama's fabulous new slogan might have a familiar ring to it. In 1974, with rampant inflation gobbling up the paychecks of workaday families, Ford blamed the American people, asserting that they were simply spending too much. So he ordered thousands of red-and-white buttons that said "WIN!" It was an acronym for "Whip Inflation Now," which Ford thought would happen if only the public wore the buttons to remind each other to buy less. This was, in a word, stupid -- and it helped make Gerry a one-term president. Obama, however, hopes his slogan will catch on. As explained in his Jan. 25 State of the Union speech, it refers to what he sees as a sort of global Super Bowl in which the U.S.A. is competing to "out-innovate, out-educate and out-build the rest of the world." He has declared that this is "our generation's Sputnik moment," adding that, "My No. 1 focus is going to be making sure we are competitive." Hooray, let's go!