Links
A new frontier for ethnic media
The Good: Ethnic media readership is growing
The Great: Which means ethnic media can reach more people and grow too
The Even Better: Which means more coverage of issues related to these minority groups
This ethnic-media-usage poll was commissioned by San Francisco-based New America Media and designed and coordinated by Florida-based Bendixen & Associates. A National Study on the Penetration of Ethnic Media in America was a telephone poll of 1,329 people in three broad ethnic categories: African-American (400), Hispanic (400) and Asian-American (529). To accommodate language barriers, the study incorporated eight languages: English, Spanish, Cantonese, Mandarin, Korean, Vietnamese, Hindi and Tagalog.
The study examined the usage of ethnic media among the 69.2 million U.S. adults who are African-American, Hispanic or Asian-American (which includes Chinese, Korean, Vietnamese, Filipino and Indian). Overall, the adult ethnic population has grown by 8 million since the last national study in 2005.