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At FTC conference, concerns about advertising and privacy
The wonky world of online privacy has become a hot topic.
It was standing-room-only at the Federal Trade Commission's Monday conference on privacy and technology, which brought in researchers, executives from Google, Microsoft and Wal-Mart, and consumer advocates to hash out what needs to change in the privacy world.
One morning panel looked at what information should be provided to consumers: do they understand privacy policies? Do they need to see icons in ads explaining what behavioral targeting is? Are they willing to give up information in exchange for free online services and news?
Some researchers said that consumers had only a very basic understanding of what happens online.