Rachel takes us back to the future

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Sometime during the 80s, "sex sells" crept in from the dark corners of advertising and into the bright lights of the newsroom. By the 90s, "sex" became an adjective. "Sexing up a show," became a newsroom mantra. I heard the word "sex" used so often in the world of news broadcasting, I wondered if we'd become pimps instead of anchors, call girls instead of reporters. But there is Rachel, sitting smartly in her square glasses and easily disproving the conventional wisdom. Maybe sex sells some things, but smart sells the news. And the two should not go together. In a masterful stroke of genius, she appears a-sexual by simply refusing to put sex on display. Normally this formula wouldn't make corporate stockholders happy. But, Rachel is focus-group friendly and demographically delightful. Both men and women like her.